UGLY IS A LONDON BASED FASHION STYLIST AND CREATIVE DIRECTOR.
HE STARTED OFF STUDYING TEXTILE & CLOTHING TECHNOLOGY BACK IN 2013. AFTER FINISHING HIS DEGREE HE REALISED THAT HIS PASSION LIES IN THE VISUAL EFFECTS OF STYLING AND CREATIVE DIRECTION. WHILE SOLELY BUILDING HIS PORTFOLIO AS A FASHION STYLIST, HE WAS LATER ABLE TO EXPLORE THE SIDE OF CREATIVE DIRECTION AND IS NOW WORKING FOR A MULTITUDE OF BRANDS, LABELS, MAGAZINES AND DESIGNERS AS A FASHION STYLIST AND CREATIVE DIRECTOR.
HE DESCRIBES HIS STYLE AS INDESCRIBABLE.
"FASHION IS BASED ON MOODS AND FEELINGS AND MINE CHANGE INVARIABLY". THE MIXTURE OF TEXTILES, COLOURS AND SHAPES HELP UGLY TO CREATE A VISUALLY-PLEASING AESTHETIC WHICH SOME WOULD DESCRIBE AS HIDEOUS.
WORKING WITH BRANDS SUCH AS NAMILIA, NIKE, SISTER JANE AND MANY MORE, UGLY WAS ABLE TO BUILD A PORTFOLIO OF NETWORKS, EXPERIENCES AND COLLABORATIONS WHICH CAN BE FOUND DIGITALLY AND IN PRINT.
IN 2021 UGLY RELEASED 'THE UGLIEST MAGAZINE'. AN INDEPENDENT, LONDON BASED FASHION MAGAZINE BLURRING THE LINES BETWEEN FASHION, ART, MUSIC AND HUMAN ISSUES.
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